Made ya look!

The headlines are every where.  Some people are paid exclusively to write “great” headlines for companies selling you the latest and greatest potion, workout, or miracle machine.  They are playing on your emotions and desires.

But most of us still fall for it.  Why?

4 Weeks to the Perfect Beach Body!

Smaller Thighs in 2 Easy Moves!

Six Pack Abs the Easy Way!

Celebrity Trainer Jim Shorts and His Miracle Moves!

The truth is the cheesier the headline – the more effective it is.  Believe me…I have spoken with the real fitness pro’s who train celebrities and it bothers them just as much.  A-list trainer Valerie Waters (She trains people like Jessica Beil, Jennifer Garner and Matt Dillon) and I spoke about this a few months ago.  We also discussed the reality that her clients train extremely hard and it does not happen over night.

So what is it about our human nature that allows us to fall for these types of advertising?

Did you know that on most, if not all, products we see on TV they come with atleast two disclaimers?

1. Results may vary or Results not typical.
2. This product will only work or works best with a proper diet and exercise program.

If we ran headlines about long term strategies, hard work, eating well and a whole lot of fun I guess it just wouldn’t be sexy enough for most people to buy.

Then again most people in North America fall into the category of obese or over weight.  Go figure.

Time to wake up.  Workout.  Win.

Dave
www.homeofficeworkouts.com
“Fast, Repeatable, Efficient, Effective”