Atleast that is the picture that is trying to be painted by a few commercials that are airing on television.  Fellow fitness pro Scott Colby first blogged about it last week.  At the conference in Connecticut I went to I was able to chat with Scott about it for a few minutes with Scott Tousignant, both are very respected and extremely successful in the fitness industry.  We all agreed there is a play on words and it was very interesting that in both ads the target market was not the people in the actual ads…it was kids.

[youtube=http://www.youtube.com/watch?v=KVsgXPt564Q]

This one is even worse:

[youtube=http://www.youtube.com/watch?v=EEbRxTOyGf0]

There are a few problems with these ads in my opinion:

1. What is moderation?  Take a trip to your grocery store and make a list of the items that do not have high fructose corn syrup.  Before you raise your hand – look only on the shelves beyond fruits, veggies and meats.
2. What is moderation?  “How much can I have” is the question most often.  As little as possible is the answer.
3. High fructose corn syrup isn’t as bad for you as “they” say.  What I believe these commercials are actually saying is that hight fructose corn syrup is no worse that any other sweetener.  Maybe true – but I don’t want you ingesting those either!

The conversation I had with my colleagues didn’t end there but I want to leave you with time to think, question what you witness and form an intelligent opinion that you can take action on.

Please, write your thoughts and comments down!

Watch.  Think.  Win.

Dave
www.homeofficeworkouts.com
www.homeofficeworkouts.net